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News

30/09/2011

IHG's Hotel Indigo follows suit on Brand Implementation Toolkit
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15/09/2011

Crowne Plaza Hotels &
Resorts is now using the
Brand Implementation Toolkit
in over 400 hotels.
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Brandit™ is the only online toolkit your business will need to guarantee brand consistency.

We simply take your company artwork files and upload them to the Brandit™ central server. We then lock down specified areas of the artwork to ensure key brand elements can not be changed, for example logo, logo positioning, colour palette, fonts, etc which are all key parts of your brand identity. These are the essential elements of your brand that we can ensure will never be 'off brand' and in doing so we can guarantee brand consistency.

We then take your artwork and build in a requested number of editable fields, which provides you with the ability to input your own personalised text. Once this process is complete, we will then provide you with online access to your very own Brand Implementation Toolkit. This will be built using a matching interface to suit your brand. Within this you will see your artwork templates clearly defined into categories, which can then be selected and personalised.

Your brand manager can then allocate employees locally or globally within the business to update the artwork to suit your campaigns, offers etc, through to sign off management and print production.

Two clicks away from Personalised Artwork...

Once the templates have been personalised they can be saved for further amends, sent to colleagues for sign off or sent directly to an external print supplier of your choice. The process is seamless and will soon become an essential marketing tool within any business that wants to achieve brand consistency across all marketing communication collateral.